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Home Seller Fact Sheets: Everything You Need to Know

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Preparing to sell your home can be scary if you aren’t knowledgeable about real estate and it’s your first time. Hiring a good seller’s agent will help guide you through the process, but selling a home can still be difficult for any owner who doesn’t possess the right information. Having a flyer fact sheet that includes all of the information and details about the home you’re selling will make the entire process run more smoothly by making the listing for your house more marketable to potential buyers at an open house or online.

What is a home sale fact sheet?

In general, a seller fact sheet is a printed flyer or document with useful details about a particular home. In this case, it’s detailed information about your house so you can advertise it and make a sale. A lot goes into a real estate sale, and having a fact sheet on hand will allow sellers to better market their homes to buyers by providing them with instant information. Having a fact sheet on hand at an open house will help provide details to potential buyers without them having to contact your or your real estate agent. In general, it will help your home sell faster and make the entire process easier for everyone involved.

Keep in mind that if you have hired a listing agent, they should create and present these for potential buyers, but if you are doing For Sale By Owner, then you will have to create your own home information flyer.

How to make your own fact sheet

One of the best parts about a fact sheet for homeowners who want to sell their homes is creating it yourself. That’s right, you won’t have to pay someone online to get your hands on a fact sheet for selling your house; you can do all of the research on your own and make it yourself. All you need to make your own fact sheet are: 

  • A computer with the ability to type and print documents
  • Standard flyer size paper (8.5-inch x 11-inch)

That’s it, with these two things, you can effectively create your own real estate flyer that can give potential buyers all the details they need about the home you’re selling without having to contact you. It’s vital that you research all of the right information about your house to put in the fact sheet and look up how to format it, so it’s more appealing to potential buyers. 

Fact sheet templates and examples

If you don’t have access to those materials and still want to make your own fact sheet, it’s still possible. The first option is asking your real estate agent to create a house fact sheet about your property. They might even do it for free. You can also do some research on the internet for a template. A template for your fact sheet can make it much easier to see an example and similarly structure your listing. Real estate websites like Zillow offer a template for a fact sheet. Fact sheet templates & examples shouldn’t be overlooked as an option because they can be a good example of how your own sheet can look.

What information goes into a fact sheet?

A variety of different information will need to go into your fact sheet for it to be effective in doing its job of providing facts to potential buyers. You want to make the most informational fact sheet possible that is also alluring to buyers and part of a real estate open house packet. Not only will the information about the home need to be accurate, but the format of the sheet will also have to be well done. All fact sheets require these essential elements:

  • Attention-grabbing headline;
  • High-quality photos of the property;
  • Specific information and important details about the home;
  • Asking price of the home;
  • Features of the home (including any home improvements or recent fixes);
  • Contact information.

It might seem like a lot of moving pieces that you have to keep track of, but it’s easy once you break down each element into different sections. You can always download a template to see how others have formatted their sheets. If you want to sell your home quickly, then you’ll want to divide each piece of the sheet into sections to be used in your listing.

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Different sections for your sheet

Headline: The headline is one of the most important elements of the fact sheet because it’s what will draw potential buyers to your house at an open house or event One way to create an alluring headline is to test it out before you actually create your sheet. Read it to your friends and family members to see if it catches their attention before showing it to buyers.

Photos: It’s essential that the photos of your property on the sheet are high-quality. You don’t want anyone being confused about what your home looks like because the image is blurry or unclear. If you aren’t skilled with a camera then it might be best to hire someone who is. Also, always make sure you include both interior and exterior images of the house. Having great photos can potentially help increase the resale value of your home by catching the eye of many buyers.

Important information: One of the main reasons buyers will be picking up your sheet is to find information about your home. You want to make sure this information is easily located and available to anyone reading the sheet. This means making the information clear, concise, and visible. You definitely want this critical information to be included front and center on the sheet so everyone can see.

Asking price: While providing information about your home is the primary goal of the sheet, it’s best to never forget about including the asking price somewhere on it. At the end of the day, any serious buyer will want to know how much you’re asking for your home before they actually decide to go for it. Make sure the asking price is clearly stated somewhere.

Features: The features section of the sheet is your chance to brag about how great the home you’re selling is. Include every detail that is an attractive quality of your home to this section of the sheet. For example, maybe you renovated your bathroom and want to discuss all the upgrades. Or maybe you modernized your kitchen and have new appliance worth highlighting. Whatever the case, you don’t have to be great at marketing to write about your favorite parts of your own home.

Contact information: Besides creating an alluring headline, stating your contact information somewhere on your sheet is the most crucial part. If someone loves your home after looking at your fact sheet and wants to ask you questions, you’re going to need to give them some way to contact you or your real estate agent. Actually, you should include multiple forms of communication so people can always find a way to reach out and ask you questions.

Where to give out your fact sheet

Most fact sheets are given out at showings for homes in a professional setting. Anyone who is a potential buyer comes to the free event to see your property and ask questions to the person who represents your real estate endeavors. There are a couple of common places you can put your fact sheet document that might increase your chances of getting a sale. 

Open house

Open houses are great for giving your fact sheet because they attract many people and provide them the chance to see the property in person. It gives a traditional value to homebuyers looking in the market. 


In today’s digital age, everything is digital. Posting your fact sheet online along with the listing for your home will help you bring in a larger crowd of possible homebuyers who are a longer distance away. 

Takeaway for future home sellers

Fact sheets are essential for providing potential buyers easy-to-access information about your home and marketing your home. They’ve been around for a long time and will continue to stay around because of how useful they have been in the past. Whether you’re considering selling your home or your home is already on the market, create a solid fact sheet that will help sell your home the best way possible.

Disclaimer: The above is provided for informational purposes only and should not be considered tax, savings, financial, or legal advice. All information shown here is for illustrative purpose only and the author is not making a recommendation of any particular product over another. All views and opinions expressed in this post belong to the author.

Scott Teesdale

Written By Scott Teesdale

I use data and technology to help Millennials navigate the ins-and-outs of buying or selling a home in today's market. From appraisals to mortgages to zoning, I cover it all with the goal to teach others. Connect with me on social via the icons above.